Brand awareness is a term that seems to be thrown around in business and marketing circles. But what does it actually mean? Most people will know the answer, but there’s a lot of truth to the saying “a confused mind never buys” regarding 品牌知名度.
The shortest explanation of 品牌知名度 is knowing who your target audience is. If you’re not sure, you can’t market effectively to them. You’ll also come off as disingenuous, and the people who will buy from you won’t feel good bat365 it.
Joe Burrow is a great example of 品牌知名度. The former Ohio State quarterback redshirted his first year on the team in 2015, which means he wasn’t the starter. Fast forward to 2022, where he’s starting for the Cincinnati Bengals in his first Superbowl!
Everywhere you turn, it’s Joe Burrow, Joe Bureaux, or any other variation of his name. He’s everywhere and embodies the concept of 品牌知名度 – as a relatively unknown player going into the first season, everyone is talking bat365 him now.
Joe’s Cigar Celebrations
Joe Burrow has been photographed with cigars many times, and only recently has the nation noticed.
One of the most famous instances is the iconic photo taken by Baton Rouge native Jeffrey Marx. We’ve all seen it, and it’s become synonymous with the Burrow brand.
胜利雪茄. #路易斯安那州立大学 # Burreaux 图片.推特.com/ssYZSJyWET
— Walking With Tigers (@LSUTigersBook) 2020年1月14日,
There’s even a photo circulating around the internet of him as a child holding a cigar, 出于某种原因.
Although he didn’t realize it at the time, Joe Burrow’s love for cigars is now part of his brand.
把手枪
Every champion needs a song.
Joe Burrow has had one for a while now, “把手枪.”
The lyrics are not very good. But you can hear it in the video–driving, 坚持, pounding–a perfect song for the testosterone-driven chaos of a post-victory locker room.
Even though Joe Burrow wasn’t even born in 1992 when Lil Elt, 新奥尔良说唱歌手, 把这首歌放出来, he and his teammates were introduced to the song in 2019 by a Baton Rouge DJ named Subtweet Shawn.
The song has gone viral on 社交媒体, thanks partly to a video clip that emerged from the LSU team locker room after putting up a 63-28 beatdown on Oklahoma in the College Football Playoff semifinal game in December 2019. Burrow, who completed 493 yards and seven touchdowns, is featured at the start of the video.
The 社交媒体 world blew up, and Burrow and his team even recorded another version during their post-championship visit to the White House.
And the rest is history! The song is forever associated with the LSU Tigers and their quarterback Joe Burrow.
But it’s not just bat365 Joe Burrow,
it’s bat365 how brands work. He became associated with cigars, the song “Get The Gat,” and even the Tigers’ locker room antics due to his massive success. All of these things are part of Joe Burrow’s 品牌知名度.
But his celebrity has also helped other brands.
野蛮残忍的 Sunglasses
Malik Dupri Morris’ sunglasses brand has had some significant traction.
During his graduate physical therapy program at Ithaca College in 2017, where he also played on the football team, 莫里斯共同 野蛮残忍的, a fitness clothing brand, alongside University of Nebraska-Kearney student Corey Van Dorn.
Van Dorn had begun printing “野蛮残忍的” shirts as part of a marketing class assignment, and demand had only increased after the initial batch. Morris brought the company to both Ithaca’s local and college communities. The company continued to grow as Morris and Van Dorn marketed it by word-of-mouth and 社交媒体.
The company was founded by Malik Dupri Morris and Corey Van Dorn while in graduate school. They started printing shirts with the “野蛮残忍的” logo as a class project.
Their sunglasses have such a wide appeal that Joe Burrow, the Cincinnati Bengals’ quarterback, began wearing them on Instagram and during press conferences. The sunglasses, developed by Dupri, have played an important role in Burrow’s rise to stardom.
Because of the Joe Burrow brand, 野蛮残忍的 Sunglasses is receiving lots of media attention.
How Business Owners Can Take Note
Joe Burrows’ story demonstrates how a small business or brand can create a lot of noise and start trending on 社交媒体. His story is an excellent lesson for those willing to learn from it.
Many benefits come with being associated with success, as proven by the 野蛮残忍的 Sunglasses.
Brands can do things to get their name out there, such as posting on 社交媒体 platforms and using hashtags.
Take Advantage of Social Media
Burrow’s story is the perfect example of how small businesses can take advantage of 社交媒体.
Using hashtags can be an excellent way for brands to make their voice heard and get more exposure. Using popular hashtags will help spread an audience and hopefully garner interest.
Small businesses may even want to consider paying for advertisements on platforms like Instagram to attract more customers.
Brands can also do 社交媒体 contests to attract customers and keep them engaged. Joe Burrow has done this by giving away 野蛮残忍的 Sunglasses on his Instagram page, which increased their exposure through his followers and brought in fans of the sunglasses.
Partner with Other Brands
Businesses can also take advantage of partnerships with other brands, as 野蛮残忍的 Sunglasses has done by partnering with Joe Burrow.
Fans are drawn to the sunglasses because a celebrity wears them. Partnerships between brands can help expand both audiences and increase 品牌知名度.
Joe Burrow’s story demonstrates how small businesses can take advantage of 社交媒体 to increase 品牌知名度. 通过他的成功, Joe Burrow helped 野蛮残忍的 Sunglasses gain more attention and brought the sunglasses company into the limelight.
就像乔!
There are many ways to make your business or brand known, but it requires a lot of research and hustle… Just like Joe!
Joe Burrow’s story is a lesson for business owners and entrepreneurs who want to create a brand with massive amounts of noise that will drive their company forward.
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